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The Art of Finding Inventory For Your Animal-related Store

By Paula Fitzsimmons

Sourcing inventory is a task new storeowners often find frustrating. With experience, you can become a pro at finding great merchandise to sell. Here are a few tips and resources to help get you started.

~A reseller's permit can open doors for you. Many legitimate suppliers will request that you have one, and if you plan on attending wholesale trade shows, you will likely need one. A reseller's permit is relatively easy and inexpensive to get. Contact your state's revenue department for information on how to obtain one.

~Attending trade and wholesale shows is a great way to see a wide variety of merchandise up close, and to meet contacts. Many trade show companies also post their information, including exhibitor lists, online.

~Consider working directly with manufacturers. It may mean higher minimums, but in many cases it is also a way to avoid paying middlemen.

~Combing animal-related magazines on a regular basis is a great way to get ideas for new products. Some trade magazines, like Pet Product News, offer free subscriptions to qualified buyers, as well as wholesale buying guides.

~If you are selling online, contact area retail stores about their discontinued merchandise. Would they be willing to sell it to you at a discounted price?

~Do your research. Before investing money in merchandise that may or may not sell, make sure it stands a chance in the marketplace. If you sell on eBay, Terapeak offers a robust research tool that allows you to see how well a product you are considering has sold in the past.

~Ask suppliers you are working with if they have a mailing list, or if they could contact you when closeout and discontinued merchandise becomes available.

~Some manufacturers will offer drop ship services for their customers. When you receive an order, relay this to your supplier, and they will ship the merchandise directly to your customer. There is often an additional fee associated with this type of service, so make sure you calculate this cost into your retail price.

~If you are hesitant to invest a large sum of money on a product, purchase just one or two, even at full retail cost. This allows you to test the waters first to make sure the item will sell.

~The more exclusive your merchandise, the less competition there will be. If you could work out an exclusivity arrangement with a vendor, that would be ideal. The best way to assure exclusivity is to create your own products. Say you would like to create dog breed totes but don't have any artistic skills. Look for artists who would be willing to sign a licensing agreement with you.

~Be prepared for rejections from some vendors if you sell online and on eBay. Many vendors will welcome your business, but some are adverse to these venues. If this is the case, don't take it personally. Be polite, and ask if they would notify you if their policy should change.

eBay expert Skip McGrath puts out a Top-Twenty Wholesale Sources For eBay Sellers. It is not pet-industry targeted, but more of a general directory. Still, for $2.99, it is an excellent value and can help you with your inventory research. Skip consistently creates top-notch products.

 

 
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